How We Helped Sunil Tulsiani Build Trust and Drive ₹1 Crore+ Mentorship Sales in India
Sunil Tulsiani – Investor & Real Estate Coach
Project Overview
Sunil Tulsiani, a highly successful investor and real estate coach from Canada, set out to expand his influence into the Indian market. Known for his mentorship programs and speaking events in Canada, his goal in India was ambitious:
- Sell high-value tickets for the Growth Summit 2023.
- Promote his 1 Crore INR ($120,000) mentorship program to qualified investors.
The Problem
While Sunil was well established in Canada, he faced a lack of recognition and trust in India. The local audience was largely unfamiliar with his track record, making it difficult to build credibility. Without strong visibility or authority in the market, his challenge was twofold:
- Generate qualified leads for high-ticket event sales.
- Position his mentorship program as a worthy investment for serious Indian investors.
This credibility gap limited his ability to reach the right audience and convert interest into sales.
The Strategy
We developed a localized brand-building and lead generation strategy that focused on trust, visibility, and proof of value.
- Created region-specific content that aligned with Indian investor mindsets while highlighting Sunil’s proven track record from Canada.
- Partnered with top-tier Indian business media outlets, securing features and interviews that positioned him as a respected authority in real estate and investment.
- Leveraged success stories and testimonials from his Canadian clients, showcasing the tangible results of his mentorship programs.
- Optimized calls-to-action and event promotions to funnel media visibility directly into ticket inquiries and mentorship applications.
This multi-pronged approach ensured that every piece of visibility also served as a lead magnet.
The Results
The campaign generated significant traction and measurable lead growth:
- 1,200+ qualified leads generated in the run-up to Growth Summit 2023.
- High-ticket event sales increased by 65%, with many attendees being first-time clients from India.
- 15+ serious applications were received for the 1 Crore INR mentorship program, creating a strong pipeline of high-value prospects.
- Media recognition in India positioned Sunil as a trusted authority in real estate, accelerating long-term brand growth beyond the summit.
By combining credibility-building with lead-gen funnels, Sunil successfully penetrated a new market and converted visibility into tangible, high-value sales.
Key Takeaway- Breaking into a new market requires more than just visibility — it requires trust, authority, and proof of value. By combining strategic media exposure with tailored content and conversion-focused funnels, Sunil Tulsiani expanded his brand in India, sold high-ticket event passes, and built demand for his premium mentorship program.
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