Trenton Wisecup, founder of Arrow Roofing and D2Dexpert, is a standout figure in the roofing industry. From growing a company with just $20 to one doing $20M+ in revenue, to coaching dozens of business owners, his impact is far-reaching. However, his personal brand—despite the success—wasn’t fully optimized to act as a driver for lead generation across his ventures.

Even with undeniable results, Trenton’s personal digital brand lacked the visibility and positioning required to attract leads at scale. He had social proof, case studies, and reputation, but they weren’t assembled into a cohesive narrative that drove traffic, trust, and conversions. He needed a brand structure that worked for him 24/7.

We took a lead-generation-first approach by elevating Trenton’s authority across top-tier media channels. From NY Weekly to Yahoo Finance and Benzinga, we positioned him as a thought leader and industry expert. These placements were complemented by a full optimization of his online presence—revamped bios, headline strategies, and conversion-focused CTAs. We treated every platform he appeared on as a lead funnel, ensuring no visibility was wasted.

The personal brand overhaul led to an increase in inbound traffic, partnership opportunities, and leads—across both his roofing business and mentorship platform. People discovered him through articles, followed him on socials, and reached out directly. For Abo Consulting, this highlighted how a well-packaged personal brand could become a lead magnet in itself.