8 Simple Ways to Make Your Blog a Lead Generation Machine

1. Use CTAs in Your Blog Posts:

A call-to-action (CTA) serves to prompt your reader into action. While commonly employed in landing pages and advertisements, they are surprisingly underutilized in blog posts.


For instance, in a lead generation blog post like this, consider embedding a link within the text (such as the one in this sentence) to a pertinent ebook or whitepaper.


2. Experiment with the ‘Hello Bar’:

The Hello Bar is a non-invasive, page-spanning banner that features a CTA to drive traffic to landing pages and squeeze pages. It remains visible as users scroll through your blog post, enhancing its effectiveness.


In terms of lead generation, the Hello Bar proves highly effective. Like Derek Halpern, who gained 1,180 email subscribers in 30 days, you can use it to attract targeted traffic and build your email list.


3. Provide Exclusive Content to Your Readers:

Just because you offer free business improvement resources doesn’t mean you can’t reserve additional value for those willing to engage further.


Entice your audience with exclusive content that goes beyond what’s available on your blog. 


For instance, Facebook marketer Jon Loomer features an exclusive section on his blog called “Power Hitters Club,” where he delves deeper into topics introduced in regular posts.


The key is to provide substantial value in your standard blog content while offering even more detailed insights in your exclusive content. 


For example, Jon provides valuable insights on his blog, but in the Power Hitters Club, he conducts live workshops that dive deep into the concepts discussed in his free content.


4. Provide Exclusive Benefits to Your Readers:

If you own an e-commerce website, a powerful lead generation strategy involves offering blog readers exclusive discounts on products.


For example, The Gap incentivizes email newsletter subscriptions with discounts and goes further by sending exclusive deals via text message to ensure customers never miss out on new deals and styles.


5. Implement a Welcome Redirect Strategy:

If you’ve created valuable content for your readers, you might want to explore a ‘welcome redirect’ strategy.


WordPress provides plugins that can redirect visitors to a lead capture page before they access your blog. However, this approach is more assertive compared to passive tactics we’ve discussed earlier and may potentially inconvenience your visitors. It’s essential to A/B test this method to ensure it enhances your conversion rate without detracting from user experience.


6. Utilize Slide-in Calls-to-Action (CTAs):

As you scroll through a blog post, a box suddenly appears in the lower right-hand corner of the page, inviting you to download the company’s latest white paper. This is known as a ‘Slide-in CTA.’


These CTAs are designed to engage dedicated readers who reach the end of your blog posts, offering them valuable content related to the topic at hand. HubSpot frequently employs this strategy, providing in-depth content that complements their blog posts.

7. Utilize Margin Banners Effectively:

Margin banners are a common feature in most blogs, often found in the right sidebar. They typically contain a call-to-action (CTA) encouraging readers to download content or subscribe to an email list.


For instance, on the Instapage blog, we feature a CTA prompting visitors to explore our 100+ professional landing page templates. Feel free to glance to the right of this post to see it for yourself. (We also conduct A/B testing with 12 different banner images to optimize conversion rates.)


Similarly, Crazy Egg utilizes a margin banner to encourage visitors to join their email newsletter.


8. Implement Time-Delay Pop-Ups:

After clicking through to a blog post, time-delay pop-ups appear, inviting you to ‘Join our email list!’ or ‘Download our marketing report!’


Prominent authorities like MarketingProfs utilize these pop-ups to effectively generate leads on their blog.


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