In today’s competitive landscape, leveraging social media platforms such as LinkedIn is essential. These platforms enable you to expand your audience and enhance your lead generation efforts. LinkedIn Lead Gen Forms are a powerful tool designed to streamline the process of capturing crucial information from potential prospects.
Let’s delve into different examples of effective LinkedIn lead gen forms that can optimize your professional networking experience and minimize form rejection.
Why Your LinkedIn Lead Form Faces Rejection?
If your lead generation form on LinkedIn shows as ‘Rejected’ in Campaign Manager, it means LinkedIn has reviewed your ad and found that the content, landing page, or product doesn’t meet their Advertising Policies.
Here’s what happens if your ad is rejected:
– You’ll see the reason for rejection in Campaign Manager when you hover over the ad status.
– LinkedIn will also send you an email explaining the rejection.
– You have the option to edit your ad to comply with LinkedIn’s policies and submit it again for review.
Exploring How LinkedIn’s Lead Generation Forms are Structured
LinkedIn Lead Gen Forms streamline lead collection by automatically filling out user information from their LinkedIn profiles when they click on a Call-to-Action (CTA) button in your ad. These forms are designed to capture profile and contact details seamlessly.
Additionally, you can create Lead Gen Forms for audiences who have interacted with your ads, enabling you to retarget engaged users in future campaigns. These forms are optimized for Sponsored Messaging and Sponsored Content campaigns, ensuring compatibility across desktop and mobile devices. Best of all, there are no additional fees beyond the standard costs associated with your ad campaigns.
Creating a LinkedIn Lead Gen Form: A Step-by-Step Guide
Creating a LinkedIn Lead Gen Form: Step-by-Step Guide
1. Log in to Campaign Manager and select your LinkedIn Page if applicable.
2. Navigate to ‘Assets’ in the left menu and choose ‘Lead Gen Forms.’
3. Click ‘Create Form’ at the top of the page.
4. Customize the form by adding desired fields.
5. Click ‘Create’ to finalize.
If your campaign is already running, newly created Lead Gen Forms will be in Draft status. To activate:
1. Go to the ‘Ads’ tab, locate your ad, and click ‘More.’
2. Select ‘Edit’ and then choose ‘Active’ from the dropdown.
Key Points:
– You can edit Lead Gen Forms whether they’re active or inactive.
– Sponsored Content previews do not show Lead Gen Forms; for Sponsored Messaging, send a test message to preview the form.
5 Examples Of LinkedIn Lead Gen Forms
Discover 5 Types of LinkedIn Lead Gen Forms Used by Top B2B Companies:
1. Event Registration:
The form used the “Register” button as the CTA and requested the following information:
Lead’s phone number
Job role
Business email address
An additional question to enable AWS to appropriately adjust its follow-up messages
2. Actionable Download:
Next, let’s look at Vestd, an investment platform. They utilize LinkedIn’s actionable download form to provide free guides on share incentive schemes for employers interested in employee benefits.
The form requests the following information:
Prospect’s email address
Contact number
First name
3. Quote For A Product Or Service:
Access Health’s ad on LinkedIn includes a lead gen form offering target businesses a customized quote. The company collects all lead information through the form, qualifies them, and provides tailored quotations based on their needs.
The form requests the following information:
Lead’s first name
Lead’s company name
Industry
Company size
Phone number
Email address
4. Free Service:
Eltropy, an IT agency, utilizes LinkedIn ads to promote its free service to potential leads. They include a LinkedIn lead gen form with the ad to target leads who are nearing the conversion stage.
The company offers a complimentary analysis of Return on Investment (ROI) and specifies the time required for implementation. The form reinforces this offer, providing users with additional details about the timeline.
The form requests the following information (Most of them get pre-filled):
First name
Last name
Job title
Company name
5. Report Download:
Salesforce provides access to its ‘State of Marketing’ analysis report through a LinkedIn lead gen form. This report serves as a lead magnet, featuring statistics aimed at enticing users to click on the Call-to-Action (CTA). It offers a more comprehensive version of the LinkedIn form.
The form requests the following (mostly pre-filled) information:
First name
Last name
LinkedIn profile URL
State/Province
Country/Region
Job title
Company name
Company size
Phone number
Email address
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