Turning Followers into Paying Customers
Hamzeh Kassab – Founder of Move Weight & 3rd World Clothing (Toronto, Canada)
Project Overview
Hamzeh Kassab is a fitness entrepreneur, lifestyle influencer, and the founder of Move Weight and 3rd World Clothing. With over 300,000+ Instagram followers, Hamzeh had successfully built an engaged community through fitness content and lifestyle inspiration.
His next challenge was translating that influence into sustainable business growth by scaling sales for his fitness apparel brand.
The Challenge
Despite his large social media following, Hamzeh struggled with low conversion rates. While his audience was highly engaged with his workouts and lifestyle content, this did not consistently translate into purchases of his apparel.
The core issues were:
- Followers engaging with content but not converting into customers.
- A need for stronger brand authority beyond social media influence.
- Difficulty scaling online sales despite high visibility.
Hamzeh needed a strategy that would bridge the gap between attention and revenue.
The Strategy
We designed a conversion-focused growth plan tailored to his brand and audience. The strategy included:
- Content Alignment – Curated fitness and lifestyle content that subtly integrated his apparel, making the brand part of his audience’s lifestyle.
- Paid Social Ads – Ran highly targeted ads to fitness enthusiasts, turning visibility into measurable sales opportunities.
- Influencer Partnerships – Collaborated with fitness experts and micro-influencers to build credibility and reach beyond his existing following.
- Exclusive Offers & Promotions – Rolled out limited-time discounts and members-only drops, creating urgency and driving impulse purchases.
- Authentic Engagement – Shared behind-the-scenes looks, workout tutorials, and real-time interactions to strengthen trust and deepen audience connection.
This approach combined brand storytelling with clear conversion mechanisms to drive both engagement and sales.
The Results
The campaign delivered a measurable uplift in sales and lead generation for Hamzeh’s brands:
- Generated 100+ new paying customers in the first campaign cycle.
- Online store traffic increased by 30%, fueled by targeted ads and influencer collaborations.
- Apparel sales grew by 25% compared to the previous quarter.
- Built a loyal repeat customer base, with many first-time buyers returning for additional purchases.
Beyond immediate sales, Hamzeh’s positioning shifted from being just a fitness influencer to being recognized as a fitness entrepreneur with a growing lifestyle brand.
Key Takeaway- A large following alone doesn’t guarantee sales. What drives growth is a conversion-driven system that turns followers into loyal customers. By aligning engaging content with targeted campaigns and urgency-based offers, Hamzeh transformed his social influence into a sustainable revenue engine for Move Weight and 3rd World Clothing.
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