Hamzeh Kassab

Hamzeh Kassab is the Founder of Move Weight and 3rd World Clothing. He is a fitness enthusiast, lifestyle influencer, and entrepreneur based in Toronto, Canada. Hamzeh has a following of over 300k+ people on Instagram as he is active on his social media account sharing fitness workouts and selling his apparel online

Hamzeh Kassab, the founder of Move Weight and 3rd World Clothing, faced the challenge of expanding his brand presence beyond his existing Instagram following. Despite having a solid 300k+ followers and being active in sharing fitness content and promoting his apparel, he struggled to effectively convert his audience into paying customers. The challenge was increasing sales for his fitness apparel and scaling his business, as many of his followers were engaged but not necessarily converting into long-term customers.

To tackle this challenge, Leadful implemented a strategy focused on increasing Hamzeh’s brand authority, fostering stronger engagement, and driving conversions. We curated a content strategy that aligned with both fitness and lifestyle trends, ensuring that his posts resonated deeply with his audience. Through targeted social media ads, influencer partnerships, and collaborations with fitness experts, we worked to expand his reach to potential customers who aligned with his brand. Additionally, we ran limited-time promotions and exclusive offers for his followers, creating a sense of urgency and exclusivity that encouraged purchases. Engaging, authentic content, such as workout tutorials and behind-the-scenes looks at his clothing line, helped further solidify his connection with the audience and drive conversions.

As a result of the strategies implemented by Leadful, Hamzeh Kassab saw a significant boost in both engagement and sales. The combination of well-targeted ads, influencer partnerships, and exclusive offers led to increased traffic to his online store, with a noticeable rise in the number of paying customers. Hamzeh’s engagement with his audience became more personal and impactful, building a loyal customer base for his fitness apparel. The success of the campaign not only grew his business but also established him as a leading influencer and entrepreneur in the fitness and lifestyle space, driving long-term success for both Move Weight and 3rd World Clothing.