Arrow Roofing
Scaling a Roofing Empire with Targeted Lead Generation
Arrow Roofing – Founder: Trenton Wisecup
Project Overview
Arrow Roofing, led by Trenton Wisecup, grew from a mere $20 in startup capital to a multi-million-dollar company in six years. Specializing in insurance-based roofing services, the company earned:
- A+ BBB rating
- 5-star Google reviews
- GAF Master Elite certification
Despite these credentials and market dominance, Arrow Roofing faced a critical challenge: generating a consistent, high-quality stream of inbound leads to sustain expansion and maximize operational capacity.
The Problem
Arrow Roofing had strong credibility and a proven operational track record, but translating brand reputation into repeatable lead flow was difficult.
- The company needed qualified, high-intent homeowners to grow sales consistently.
- Brand authority alone wasn’t enough; visibility needed a structured funnel to convert awareness into appointments.
- Without an optimized digital strategy, expansion opportunities were limited by the availability of quality leads.
The goal was clear: turn trust and reputation into measurable, repeatable lead generation.
The Strategy
Our approach combined targeted Meta advertising with strategic storytelling across Arrow Roofing’s digital presence.
- Meta Ads Campaigns – We designed ad creatives showcasing certifications, customer reviews, and Trenton’s personal credibility. The campaigns were precisely targeted to local homeowners using interest and behavioural filters, ensuring ads reached decision-makers actively seeking roofing solutions.
- Alignment with Personal Brand – Trenton’s success story and industry authority were integrated into ads and digital content, reinforcing trust and making the company relatable and credible.
- Conversion Optimisation – Ads included clear CTAs driving users directly to appointment bookings, creating a seamless path from ad view to lead capture.
The strategy focused on converting visibility into high-intent inquiries, making every touchpoint a lead-generating opportunity.
The Results
The results demonstrated the effectiveness of combining brand authority with targeted digital campaigns:
- Inbound leads increased by 60% within the first three months of the campaign.
- Click-through rates exceeded industry benchmarks, driving more qualified traffic to the booking system.
- Cost-per-lead reduced by 25% while maintaining high lead quality.
- The company’s reputation as a trusted, certified roofing provider translated directly into repeatable business growth.
By packaging credibility into a structured lead-generation funnel, Arrow Roofing transformed its brand reputation into a reliable engine for growth, both online and offline.
Key Takeaway- Strong brand reputation is only valuable when it drives action. Through targeted campaigns, credibility storytelling, and precise audience targeting, Arrow Roofing converted market trust into measurable leads, appointments, and sustainable business growth.
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