Arrow Roofing, led by founder Trenton Wisecup, grew from humble beginnings—just $20 in hand—to a multi-million-dollar powerhouse in six years. Specializing in insurance-based roofing work, the company earned an A+ BBB rating, 5-star Google reviews, and GAF Master Elite certification. But even with their market dominance and credibility, Arrow Roofing hit a roadblock when it came to generating consistent, qualified leads that could sustain and fuel further expansion.

Despite achieving significant brand equity and operational scale, Arrow Roofing struggled with turning its strong reputation into a repeatable stream of high-intent inbound leads. Trenton knew that visibility and authority needed to be packaged into a more focused lead generation approach. The challenge was to connect that brand reputation to action—converting awareness into actual customer inquiries.

We focused our strategy on Meta ads to bridge the gap between brand awareness and measurable lead generation. Our team developed ad creatives that highlighted Arrow Roofing’s track record, certifications, and community trust. By targeting the right local demographics and homeowners using interest and behavioral filters, we ensured the ads were seen by the right audience. Simultaneously, we supported Trenton’s personal brand through improved storytelling across digital platforms—building alignment between his credibility and customer trust.

With targeted Meta campaigns in place, Arrow Roofing saw a consistent spike in inbound leads and appointment bookings. Click-through rates exceeded benchmarks, and cost-per-lead was kept competitive without sacrificing quality. The integrated narrative around trust, expertise, and local authority turned Arrow’s reputation into a reliable engine for business growth—both digitally and in the real world.